Play for the People
Play for the People is a lecture by Jaron Korvinus that opens the door into the colourful, curiosity-driven world of Studio Spass, the Rotterdam design studio known for its joyful, experimental approach. Rooted in the rhythm of the city, Studio Spass draws inspiration from everyday encounters—streets, stories, people—and transforms them into playful visual experiments that push the boundaries of graphic design. Jaron explores the studio’s process of constant exploration, where breaking rules, testing limits, and experimenting with typography, form, and scale spark unexpected creative outcomes. For Studio Spass, real innovation emerges from curiosity, collaboration, and the freedom to play. The lecture also reflects on how context, time, and medium influence their work. What happens when a design shifts environments, evolves over time, or meets a new audience? How do reactions reshape the next iteration? For Studio Spass, design is alive—always responding, adapting, and inviting participation. Ultimately, Play for the People celebrates openness and joy, showing how playful design creates shared experiences—and makes creativity feel human again.