About the Session
How do we thrive as creatives in an attention economy where the trade is our focus? In Curiosity as Cause, Patrycja Walczak and Agyei Archer of TypeTogether explore how curiosity can drive both design innovation and business development.
Patrycja, a former graphic designer now focused on typography and research, reflects on how curiosity reshaped her own creative practice and helped reorient TypeTogether’s direction. Through this lens, she shares how the foundry evolved to prioritize underrepresented scripts, culturally rooted design, and early literacy tools: work that stretches beyond efficiency or profit and into areas of education, inclusion, and preservation.
Agyei, TypeTogether’s Sales & Client Liaison, adds a business perspective. His work focuses on bringing high-quality type design to emerging markets: spaces where design infrastructure may be limited but where thoughtful typography can have wide-reaching impact. He explores how curiosity is a tool for building trust across cultures, introducing design culture in new geographies, and building sustainable collaborations.
Together, Patrycja and Agyei show how curiosity strengthens every stage of creative work, from ideation to outreach, and how it enables TypeTogether to contribute intentionally to the global design conversation. Rather than simply reacting to trends, curiosity allows them to lead with purpose.
Drawing from ongoing projects in education, multilingual type systems, and culturally responsive design, this talk will explore how asking the right questions and staying open to unfamiliar answers can shape the futures we want to see. As Brian Collins says, “Design is the ability to create intentional change.” For Patrycja and Agyei, curiosity is the first step.
