About the Session
The talk by Jaron Korvinus dives into the colourful world of Studio Spass, a Rotterdam-based design studio where creativity is all about curiosity, collaboration, and joy. Rooted in the energy of the city, our work is shaped by what we see and experience around us — the streets, the people, and the stories that make up everyday life. We take these sparks of inspiration and turn them into playful visual experiments that explore what graphic design can be.
At Studio Spass we work on a process of constant exploration. We love to play with ideas, test limits, and see what happens when we break the rules. By experimenting with typography, form, and scale, we find new ways to communicate and connect. It’s in this space of curiosity and fun that real innovation happens.
The lecture also looks at how context, time, and media shape our work. We ask: what happens when a design changes over time, or when it moves from one space to a new medium? How do people respond, and how does that reaction feed back into what we create? For us, design isn’t something fixed — it’s alive, always shifting and responding to the world around it.
Play for the People celebrates this sense of joy and openness in design. As designers today, our role might be changing — we’re not just making things to look at, but creating moments to experience, talk about, and share. We want to invite people into the process, to make them part of the play. Because when design becomes playful, it becomes human — and that’s where the magic really happens.
